The rules are simple: Create clothing that is as much at home in the backwoods as it is on Broadway. And then pay attention to detail: Zippers that match the articulation of your elbow. Hoods that keep out the rain and the sun. Tailoring for the way you move. And all while using the most technically advanced fabrics for uncompromised performance no matter what today’s adventures bring. Timeless. Purposeful. Functional. Because the rules of style aren’t solely about what you wear. It’s also about how you live.